/* === Te Lo Digo Claro — Design System === */
/* Archivo (grotesque) + Newsreader (serif) | Claro Red #C9402C */

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}

:root{
  --paper:#F5F2ED;
  --paper-warm:#EDEAE4;
  --ink:#141413;
  --ink-mid:#2E2E2D;
  --ink-soft:#6A6A67;
  --red:#C9402C;
  --red-deep:#A8301F;
  --cream:#FDFCFA;
  --rule:#C8C4BC;
  --rule-light:#DDD9D2;
  --grotesque:'Archivo',system-ui,-apple-system,sans-serif;
  --serif:'Newsreader',Georgia,'Times New Roman',serif;
}

html{scroll-behavior:smooth;font-size:16px}
body{font-family:var(--grotesque);color:var(--ink);background:var(--paper);line-height:1.7;-webkit-font-smoothing:antialiased}

/* === NAV === */
.nav{position:sticky;top:0;z-index:100;background:rgba(245,242,237,0.92);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--rule-light);transition:border-color .3s}
.nav.scrolled{border-bottom-color:var(--rule)}
.nav-inner{max-width:1080px;margin:0 auto;padding:0 2rem;display:flex;align-items:center;justify-content:space-between;height:50px}
.nav-logo{font-family:var(--grotesque);font-size:.85rem;font-weight:800;color:var(--ink);text-decoration:none;letter-spacing:-.03em;text-transform:uppercase}
.nav-logo span{color:var(--red)}
.nav-links{display:none;list-style:none;gap:2rem;align-items:center}
.nav-links a{font-size:.75rem;font-weight:600;color:var(--ink-soft);text-decoration:none;letter-spacing:.05em;text-transform:uppercase;transition:color .2s}
.nav-links a:hover{color:var(--ink)}
.nav-links .n-cta{color:var(--red)}
.nav-links .n-cta:hover{color:var(--red-deep)}
.nav-toggle{display:flex;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:6px}
.nav-toggle span{display:block;width:20px;height:1.5px;background:var(--ink)}
.nav-mob{display:none;padding:.5rem 2rem 1.25rem;border-top:1px solid var(--rule-light)}
.nav-mob.open{display:block}
.nav-mob a{display:block;padding:.6rem 0;font-size:.85rem;font-weight:600;color:var(--ink-soft);text-decoration:none;border-bottom:1px solid var(--rule-light)}
.nav-mob a:last-child{border:none;color:var(--red);padding-top:.8rem}
@media(min-width:768px){.nav-links{display:flex}.nav-toggle{display:none}}

/* === LAYOUT === */
.w{max-width:740px;margin:0 auto;padding:0 2rem}
.w-wide{max-width:980px;margin:0 auto;padding:0 2rem}
.sec{padding:6rem 0}
.sec p{color:var(--ink-mid);font-size:1rem;margin-bottom:1.2rem;line-height:1.8}
.sec p:last-child{margin-bottom:0}
h2{font-family:var(--grotesque);font-size:clamp(1.6rem,4vw,2.2rem);font-weight:800;line-height:1.15;letter-spacing:-.03em;text-transform:uppercase;margin-bottom:1.5rem}
.hairline{display:block;width:100%;height:1px;background:var(--rule);border:none;margin:0}

/* pullquote: serif voice */
.voice{font-family:var(--serif);font-size:clamp(1.25rem,3vw,1.55rem);font-weight:400;font-style:italic;color:var(--ink);line-height:1.45;margin:2.5rem 0;padding-left:1.25rem;border-left:3px solid var(--red)}

/* brand warning: the stamp */
.stamp{font-family:var(--grotesque);font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--red);margin:2.5rem 0;line-height:1.6}

/* === HERO === */
.hero{padding:6rem 0 5rem;min-height:90vh;display:flex;align-items:center}
.hero h1{font-family:var(--grotesque);font-weight:900;font-size:clamp(3rem,10vw,6rem);line-height:.92;letter-spacing:-.05em;text-transform:uppercase;margin-bottom:2rem}
.hero h1 span{color:var(--red)}
.hero-lead{font-family:var(--serif);font-size:clamp(1.1rem,2.5vw,1.3rem);font-style:italic;color:var(--ink-mid);line-height:1.55;max-width:500px;margin-bottom:.75rem}
.hero-sub{font-size:.7rem;font-weight:700;letter-spacing:.15em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:3rem}
.hero-body{font-size:1rem;color:var(--ink-mid);line-height:1.8;max-width:520px;margin-bottom:1.2rem}
.hero-accent{font-family:var(--serif);font-size:clamp(1.4rem,3.5vw,1.8rem);font-style:italic;color:var(--red);margin:2.5rem 0 3rem;line-height:1.3}
.hero-actions{display:flex;gap:1.5rem;align-items:center;flex-wrap:wrap}

.btn{display:inline-block;background:var(--red);color:var(--cream);padding:.8rem 2rem;font-size:.8rem;font-weight:700;font-family:var(--grotesque);text-decoration:none;letter-spacing:.08em;text-transform:uppercase;border:none;cursor:pointer;transition:background .2s}
.btn:hover{background:var(--red-deep)}
.btn:active{transform:scale(.98)}
.btn:disabled,.btn.loading{opacity:.6;cursor:not-allowed;transform:none}

.link-u{font-size:.85rem;font-weight:600;color:var(--ink-soft);text-decoration:none;border-bottom:1px solid var(--rule);padding-bottom:2px;transition:color .2s,border-color .2s}
.link-u:hover{color:var(--ink);border-color:var(--ink)}

/* === PROBLEM LINES === */
.plines{margin:2rem 0;list-style:none}
.plines li{font-size:1.05rem;color:var(--ink-mid);padding:.7rem 0;line-height:1.5;border-bottom:1px solid var(--rule-light)}
.plines li:first-child{border-top:1px solid var(--rule-light)}

/* === CASES === */
.cases{list-style:none;margin:2rem 0;columns:1}
.cases li{padding:.55rem 0 .55rem 1.2rem;font-size:.95rem;color:var(--ink-mid);line-height:1.6;position:relative;break-inside:avoid}
.cases li::before{content:'';position:absolute;left:0;top:.9rem;width:5px;height:5px;background:var(--red)}
@media(min-width:640px){.cases{columns:2;column-gap:2.5rem}}

/* === TOPICS === */
.topics{margin:2.5rem 0;border-top:1px solid var(--rule)}
.topic{padding:1.5rem 0;border-bottom:1px solid var(--rule);display:grid;grid-template-columns:1fr;gap:.35rem}
.topic h3{font-family:var(--grotesque);font-size:.75rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--ink)}
.topic p{font-size:.95rem;color:var(--ink-soft);line-height:1.6;margin:0}
@media(min-width:640px){.topic{grid-template-columns:180px 1fr;gap:2rem;align-items:baseline}}

/* === STEPS === */
.steps{margin:2.5rem 0}
.step{padding:1.75rem 0;border-bottom:1px solid var(--rule-light);display:grid;grid-template-columns:2rem 1fr;gap:0 1.5rem;align-items:baseline}
.step:first-child{border-top:1px solid var(--rule-light)}
.step-n{font-family:var(--grotesque);font-size:1.8rem;font-weight:900;color:var(--rule-light);line-height:1}
.step h3{font-family:var(--grotesque);font-size:.95rem;font-weight:700;margin-bottom:.3rem;text-transform:uppercase;letter-spacing:.02em}
.step p{font-size:.95rem;color:var(--ink-soft);line-height:1.6;margin:0}

/* === PRICE === */
.price-row{margin:2rem 0 2.5rem;display:flex;align-items:baseline;gap:.75rem;flex-wrap:wrap;padding-bottom:2rem;border-bottom:1px solid var(--rule)}
.price-n{font-family:var(--grotesque);font-size:clamp(4.5rem,14vw,7rem);font-weight:900;line-height:.85;letter-spacing:-.06em;color:var(--ink)}
.price-c{font-family:var(--grotesque);font-size:clamp(1.5rem,4vw,2.2rem);font-weight:900;color:var(--red);margin-left:-.2rem}
.price-w{flex-basis:100%;font-size:1rem;color:var(--ink-mid);margin-top:-.25rem}
.price-det{margin-top:0}
.price-det p{font-size:.95rem}
.price-conds{margin-top:2rem;padding-top:1.5rem;border-top:1px solid var(--rule-light)}
.price-conds-t{font-size:.7rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);margin-bottom:.6rem}
.clist{list-style:none}
.clist li{padding:.25rem 0 .25rem 1rem;font-size:.9rem;color:var(--ink-soft);position:relative}
.clist li::before{content:'—';position:absolute;left:0;color:var(--rule);font-size:.8rem}

/* === LIMITS === */
.limits{list-style:none;margin:2rem 0}
.limits li{padding:.5rem 0 .5rem 1.5rem;font-size:.95rem;color:var(--ink-mid);line-height:1.6;position:relative}
.limits li::before{content:'';position:absolute;left:0;top:.9rem;width:6px;height:6px;border:1.5px solid var(--red)}

/* === FAQ === */
.faq{margin:2rem 0}
.faq-i{border-bottom:1px solid var(--rule-light)}
.faq-i:first-child{border-top:1px solid var(--rule-light)}
.faq-q{width:100%;background:none;border:none;padding:1.15rem 0;font-size:.92rem;font-weight:700;color:var(--ink);text-align:left;cursor:pointer;font-family:var(--grotesque);display:flex;justify-content:space-between;align-items:center;gap:1.5rem;line-height:1.4;transition:color .2s}
.faq-q:hover{color:var(--red)}
.faq-x{width:16px;height:16px;flex-shrink:0;position:relative}
.faq-x::before,.faq-x::after{content:'';position:absolute;background:var(--red);transition:transform .2s,opacity .2s}
.faq-x::before{top:50%;left:2px;right:2px;height:1.5px;transform:translateY(-50%)}
.faq-x::after{left:50%;top:2px;bottom:2px;width:1.5px;transform:translateX(-50%)}
.faq-i.open .faq-x::after{transform:translateX(-50%) scaleY(0);opacity:0}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease}
.faq-a-in{padding-bottom:1.2rem;font-size:.92rem;color:var(--ink-mid);line-height:1.7}
.faq-i.open .faq-a{max-height:300px}

/* === FORM === */
.form-card{background:var(--cream);border:1px solid var(--rule);padding:2rem 1.75rem;margin-top:2rem}
.form-grid{display:grid;grid-template-columns:1fr;gap:1.25rem}
@media(min-width:600px){.form-grid{grid-template-columns:1fr 1fr}.form-card{padding:2.5rem 2rem}}
.fg{display:flex;flex-direction:column}
.fg.span{grid-column:1/-1}
.fg label{font-size:.68rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);margin-bottom:.35rem}
.fg input,.fg textarea{padding:.7rem .85rem;font-size:.92rem;font-family:var(--grotesque);border:1px solid var(--rule);background:var(--paper);color:var(--ink);width:100%;transition:border-color .2s,background .2s}
.fg input::placeholder,.fg textarea::placeholder{color:var(--rule);font-size:.85rem}
.fg input:focus,.fg textarea:focus{outline:none;border-color:var(--red);background:var(--cream)}
.fg textarea{resize:vertical;min-height:90px}
.fg-honey{position:absolute;left:-9999px;opacity:0;height:0;width:0;overflow:hidden;pointer-events:none;tab-index:-1}
.fc{display:flex;align-items:flex-start;gap:.6rem;grid-column:1/-1}
.fc input[type="checkbox"]{margin-top:.2rem;accent-color:var(--red);width:15px;height:15px;flex-shrink:0}
.fc label{font-size:.85rem;color:var(--ink-soft);line-height:1.5;cursor:pointer;text-transform:none;font-weight:400;letter-spacing:0}
.form-sub{grid-column:1/-1;margin-top:.5rem}
.form-ft{font-size:.85rem;color:var(--ink-soft);margin-top:1.5rem;line-height:1.6}
.form-err{display:none;margin-top:1rem;padding:1rem;background:#FFF0EE;border:1px solid var(--red);font-size:.88rem;color:var(--red);line-height:1.5}
.form-ok{display:none;padding:2.5rem 2rem;background:var(--cream);border:1px solid var(--rule);text-align:center;margin-top:2rem}
.form-ok h3{font-family:var(--grotesque);font-size:1rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em;margin-bottom:.75rem}
.form-ok p{color:var(--ink-mid);font-size:.92rem}

/* === CIERRE === */
.cierre{background:var(--ink);padding:8rem 0;text-align:center}
.cierre h2{color:var(--cream);max-width:560px;margin:0 auto 3rem}
.cierre-poem{font-family:var(--serif);font-size:1.1rem;font-style:italic;color:rgba(253,252,250,.4);line-height:2.4;margin-bottom:4rem}
.cierre-hook{font-family:var(--serif);font-size:clamp(1.5rem,4.5vw,2.2rem);font-style:italic;color:var(--cream);margin-bottom:1.5rem;letter-spacing:-.01em}
.cierre .stamp{color:rgba(253,252,250,.3);margin-bottom:3.5rem}
.cierre .btn{background:var(--cream);color:var(--ink);font-weight:800}
.cierre .btn:hover{background:rgba(253,252,250,.85)}

/* === WHATSAPP BUTTON === */
.wa{position:fixed;bottom:1.5rem;right:1.5rem;z-index:90;width:56px;height:56px;background:#25D366;display:flex;align-items:center;justify-content:center;cursor:pointer;text-decoration:none;transition:transform .2s,box-shadow .2s;box-shadow:0 2px 12px rgba(0,0,0,.15)}
.wa:hover{transform:scale(1.08);box-shadow:0 4px 20px rgba(0,0,0,.2)}
.wa svg{width:28px;height:28px;fill:#fff}
@media(max-width:767px){.wa{bottom:1rem;right:1rem;width:50px;height:50px}.wa svg{width:24px;height:24px}}

/* === FOOTER === */
.footer{padding:1.5rem 2rem;text-align:center;font-size:.72rem;color:var(--ink-soft);letter-spacing:.05em;text-transform:uppercase;border-top:1px solid var(--rule-light)}

/* === RESPONSIVE === */
@media(max-width:767px){
  .sec{padding:4rem 0}
  .hero{padding:4.5rem 0 3.5rem;min-height:80vh}
  .w,.w-wide{padding-left:1.5rem;padding-right:1.5rem}
  .nav-inner,.nav-mob{padding-left:1.5rem;padding-right:1.5rem}
  .cierre{padding:5.5rem 0}
  .form-card{padding:1.5rem 1.25rem}
  .step{grid-template-columns:1fr;gap:0}
  .step-n{font-size:1rem;color:var(--red);margin-bottom:.1rem}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.faq-a{transition:none}}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:2px solid var(--red);outline-offset:2px}